Starting a new business is exciting, but it can also feel overwhelming. You’re the new kid on the block in a sea of competitors who already have an established reputation and clientele. You need exposure to the right people and opportunities to connect with your ideal customers to compete, so what’s the best way to do that?
There are obvious strategies like having a social media presence and paying for online ad space, but there’s another option you might have overlooked: Promote your business with vehicle wraps.
Keep reading to learn why commercial vehicle wraps might be exactly what your new business needs, and how to do it.
What is a Vehicle Wrap?
There’s a good chance you’ve already seen a vehicle wrap. A lot of businesses that have company cars and trucks use commercial fleet graphics for a cohesive brand image. Vehicle wraps are thin, flexible vinyl skins with an adhesive that go over your car’s exterior.
Installing vinyl car wraps only takes three to five days, and once attached, you can expect it to last up to five years.
The average cost for this service is around $2,500 to $5,000 depending on the size of the vehicle and the graphics, but don’t let those numbers scare you off. In terms of long-term advertising, commercial vehicle wraps are one of the smartest marketing moves you can make.
Easy Evergreen Marketing
A lot of new businesses focus their marketing efforts on things like offering discounts or running ads on Facebook. But these methods are limited in terms of how long they run. To keep up, you have to constantly create new ads, come up with new offers, and pump out a lot of content.
That’s why you need an evergreen marketing strategy, like commercial vehicle graphics for your fleet. This form of promotion isn’t subject to the same time limits as traditional ads. Instead, keep your vinyl wrap on as long as you want and take advantage of the unlimited exposure it brings.
Get Consistent Exposure
Since vinyl wraps are seen wherever commercial vehicles go, you’ll get considerably more exposure than any paid ad could ever deliver. And unlike internet marketing, you’re not just getting noticed by anyone, you’re making yourself known in your local area.
Establish Brand Awareness
One of the biggest struggles new business owners face is getting standing out among the competition. That’s why it’s crucial to establish brand awareness. Ultimately, this will give your brand a solid foundation to grow on.
Investing in commercial truck wraps is one of the best ways to quickly establish your brand. Your vinyl wrap will be seen all over your city, and the more people see it, the more you’ll get recognized as the top choice in your industry.
Effective Outdoor Marketing
We’re living in the digital age, but that doesn’t mean there’s no place for outdoor advertising. And believe it or not, commercial vehicle wraps are the most effective form of outside marketing when compared to billboards, signs, or flyers.
These methods are limited by their location since they’re stationary, and they can only reach so many people. The reach you can get through commercial vehicle graphics is unmatched in terms of reach since your ad is seen wherever you are.
Get Immediate Results
The best part of using commercial vehicle wraps to promote your business is that it doesn’t require expertise on your part. Social media marketing, running email campaigns and ranking with SEO all take time and learning, and they don’t get you immediate results.
But when you use vinyl wraps to market your business, your business will get a boost as soon as you hit the road.
How to Promote Your New Business With Vehicle Wraps
Now that you know why you should promote your new business with vehicle wraps, it’s time to learn how. Follow these best practices to make your commercial car wraps as effective as possible.
Figure Out What You’re Promoting
Do you have a specific offer you want to advertise to potential clients? Or maybe you just want to spread the word about your brand and your services. Whatever your goal is, get clear on what you’re communicating on your commercial vehicle wraps.
Have a Clear Brand Identity
Gaining awareness isn’t just about getting eyes on your company’s name. You have to make sure people remember your marketing by developing a memorable, attention-grabbing brand identity.
Decide How Many Vehicles You Want Wrapped
Are you a one-man show that just needs one car wrapped? Or have you started a larger enterprise that requires a fleet of commercial truck wraps? Knowing what kind of vehicles you’re covering and how many will make it easier to get an accurate quote.
Make Your Contact Information Front and Center
Commercial vehicle wraps aren’t going to have much impact if people can’t see how to contact you. Make sure your phone number is displayed in a prime spot, and that it’s large enough to read. It’s also a good idea to include icons on your social media networks and a link to your company website.
Use High-Quality Graphics
Finally, you want to make sure any graphics printed on your vinyl wrap are well-designed and high-quality. Overly busy, blurry, or pixelated design elements are a sure-fire way to lose attention. That’s why working with a professional, experienced car wrapping service, like Sterling’s Customs is a must.
Sterling’s Customs Can Help You Promote Your New Business
Sterling’s Customs is Denver’s premier auto wrapping provider for up-and-coming businesses. Whether you need a box truck wrap or commercial truck wraps, we’re here to help you from start to finish. Just let us know what you want, and we’ll make sure to exceed your expectations.